Don’t let overwhelm keep you from getting started.

The Wellness Business Incubator is everything you need to get started, now:

  • Business nuts and bolts for building a solid foundation – Branding/marketing/messaging workshops, DIT (do-it-together) web copy, photoshoot coaching, a done-for-you website, and more
  • Tailored one-on-one support for the deep stuff that comes up – Because business growth and personal growth go hand in hand
  • A mastermind community of heart-centred entrepreneurs – To combat isolation, stay accountable, get encouragement, build confidence, and keep the momentum going

It’s made for creatives, wellness practitioners, and helping professionals who want to be involved in the process of creating their business, but want to get started now, without having to become a master of branding, copywriting, web-design, visual presentation, or sales and marketing.

We’ll take the guesswork out of building your business and free up space for you to grow and do your greatest work.

You can be done with wondering where to start, or what’s best for you and your business. You’ll save time and money and get the support you need to build your authentic business.

Get the map and the tour guide.

More than just a blueprint or another self-study program – The Wellness Business Incubator is everything I wished for when I started out.

I’ve learned so much in my career over the past 7 years, first as a Personal Trainer, then Nutritionist & Wellness Coach, and currently as Somatic Therapist. After finishing numerous trainings and being left with a feeling of “What’s next?” I can see exactly what I would have needed as a new practitioner and that’s why I developed this program, to fill the gaps and to streamline the process of getting started.

I’ve designed this program so the business development piece is already done, you just need to fill in the blanks.

When you’re just starting out, it’s easy to get distracted by what everyone else is doing and get sucked into following the crowd. But I don’t want to help you be like someone else,

I want to help you get clear on your vision so you can bring your magic to the world.

This is the program for you if you don’t have the countless hours it takes to DIY but you’re not ready to hire designers, copywriters, strategists, and photographers.

Plus you get live, real-time, 1:1 support every step of the way so you can move through anything that gets in the way of bringing your business vision to life.

I’m Erin Kaufmann

and I’m in the business of helping you get to know yourself better.

I work with people to get in touch with their whole selves so they can not only feel more alive, but also bring their authentic businesses to life.

I’ve been at this for 7 years and I bring a blend of training in different modalities (Somatic Synergy, Somatic Experiencing, Theatre of the Oppressed, Holistic Nutrition, Biochemistry, and Behavioural Psychology), so of course it makes sense that this program is a blend too. 

We’ve been taught that there’s only one way to be successful but that’s simply not true.

You don’t need an ideal customer avatar or to narrow your niche even more.

You can grow your holistic business in a holistic way.

Take it from someone who has taken all the courses, signed up for all the opt-ins and webinars, hired all the people, and been in the masterminds.

I put my business together piece by piece and I wish that I’d had a Wellness Business Incubator to streamline the process when I was just starting out. 

I don't know of any other program that offers such a complete package:

  • Messaging and branding
  • Photoshoot coaching
  • Your personalized website created for you
  • Business Therapy (1:1 support that is the antidote to stuckness)
  • A mastermind community of like-minded peers to support you in your journey
  • A series of interactive workshops where we do the work together – to help you get clear, focused, and creative

All for less than what it costs to design a custom website.

You don’t have to do this alone.

When I started my business, I had no idea where to begin or how to get the help I needed.

So I dropped thousands of dollars on programs, masterminds, and courses in search of the magic thing that would finally make it all click.

What I really needed was 1 on 1 support to gain clarity and insight, the business know-how to develop a strong foundation, and the support of a community of peers to motivate and inspire me.

What did I believe in, how I was going to bring that gift to the world, and how could I communicate that clearly?

Instead I got stuck with branding before I was clear on my values, marketing before I was clear on my message, trying to DIY a website without a brand or compelling copy, and basically just getting ahead of myself at every turn.


But you can do it differently.

I’ve condensed everything I’ve learned to provide you with the structure and real-time support to get your business started with ease. 

"I have a fully functioning business that's ready to go!"

“ Working with Erin in the Incubator was a dream. She is completely professional while also feeling like your long lost bestie. She just gets you. She helps guide you as you figure all of the pieces, but doesn’t do them for you, which is important because you need to come by these ideas and revelations organically for it to be authentic and genuine.

I also love how perceptive Erin is. She brought so much clarity to the process and asked questions that allowed me to expand my thinking and explore new ideas I hadn’t thought of before. Sometimes she would see that the session needed to be more around personal development instead of the nuts and bolts of the business and that felt really supportive.

Another huge benefit was being connected with other like-minded budding wellness entrepreneurs. Building a business can be a vulnerable experience and putting yourself out there is a lot easier when you’re in a group with people who get you, are genuinely listening to your ideas, brainstorming with you, and cheering you on.

I would recommend the Incubator without hesitation. Before I started, I had been thinking about pursuing building my business for years but never really found the time. It was always just a concept in my head that I didn’t really know how to make into a reality. Fast forward to now and I have a fully functioning business that’s ready to go!”


Simone Sandercombe of Savour the Moments

Here’s what’s included:

A done-for-you website

We’ll work together to get your branding and copy on point, then I’ll make you a mood board and you’ll choose your website theme from the 4 options provided.

We’ll incorporate your favourite photos to create a beautiful, cohesive website that represents YOU perfectly and appeals to your ideal customers.

You’ll get:

  • Branding and messaging
  • DIT (Do-it-together) Web copy
  • A basic mood board with inspiration photos, a colour palette, and your core brand words
  • A text-based logo
  • One of 4 predefined themes
  • A 5-page mobile-responsive WordPress website designed with Divi
  • A site that’s easy to update and customize if you want to make changes later

*You’ll need to purchase your domain name and secure your own web hosting, but I’ll make sure it’s a painless process and show you exactly how to do it

A $3000+ value

1:1 Business Therapy Sessions

This is the antidote to getting stuck.

These sessions can look however you need them to. I’m here to support you whether you need more focus and clarity, help writing copy, strategizing, setting goals, getting motivated, or unpacking big feelings. The point is, whatever it is you need, you will be well taken care of during this program.

You’ll get:

  • 6 1:1 sessions with me, via Skype
  • 1 hour long, every other week (alternating with the workshops)
  • Continued, individualized support to keep your momentum going

*Sessions must be used during their assigned weeks and cannot be moved to another week

A $900 value


You’ll need professional quality photos for your website, so I’ll help you make sure your photoshoot is a breeze and that your photographer understands your brand and what you’re all about.

We’ll talk about branding, styling, and we’ll plan your list of shots in advance to make sure your photos capture the essence of you and your business.

You’ll get:

  • A 1:1 call with me to prepare you for your photoshoot: how to choose a location, what to wear, what props to bring
  • Guidance on choosing a photographer (I have great referrals if you’re a Vancouver local)
  • Coaching on how to convey your visual ideas to your photographer to make sure your photos represent your brand

*If you already have professional photos, you can use your 1:1 call as an extra Business Therapy call anytime in the next 6 months!

A $150 value

Systems to make your business run smoothly

The bits and pieces you need in place so that you can get started now without worrying about what’s going on in the background.

You’ll get:

  • A basic Calendly account set up and linked to your iCal or google calendar and integrated on your website
  • A 15-min meet and greet option set up on your Calendly so your clients can book in and get to know you
  • A basic mail chimp account and opt-in form, set up and integrated on your website so you can collect emails and build your list
  • Guidance for choosing a payment system and a client relationship management system that fits your needs

A $150+ value

Business Development Workshops + Community Support

Business-building is better together!

You’ll get:

  • 6 group workshops (via Zoom) on Tuesdays from 7-8:30pm PST, with recordings made available
  • Topics covering messaging, branding, writing web copy, about pages – telling your story, services, sales pages, relationship-based marketing, and getting your first clients
  • Embodiment exercises to get you in-tune and aligned, as well as assignments to help you dig deeper and create material for use on your website and in your business
  • A secret Facebook mastermind group for accountability, co-working dates, support with whatever you’re working on, and building lasting relationships
  • Weekly office hours to get all your burning questions answered right away!

A $1000+ value

The Vault - an Extensive Resource List for Ongoing Support

Everything you need when you’re ready for the next steps – The Vault is full of vetted tutorials, freebies, support, and specialized resources to keep you on the right track.

The Vault includes resources for:

  • Web design and development
  • Branding and visuals
  • Web copy, sales pages
  • Social media strategy
  • Marketing strategy
  • Virtual Assistants
  • Creating in your business – Free, DIY, and Custom
  • Coaches, Courses, Masterminds, and more
  • Personal development

*The Vault will be updated on an ongoing basis and you can ask for specific resources to be added

A $100+ value

The Wellness Business Incubator is valued at over $5000

It will help you get clear on your values and message, create a choesive brand that represents who you are, and give you everything you need to launch your wellness business, all for less than what it costs to design a custom website.

You get it all for one payment of $2750


Payment plans available*:

3 monthly payments of $917


6 monthly payments of $475

*Payments are due on the 1st of the month. Customized plans can be arranged. There are 3 scholarships available, scroll down for more info.

Ready to join us?


Book a time to chat with me. We’ll go over the registration details, I’ll answer any questions you might have, and we’ll make sure we’re a good fit.

"I received so much more than a website"

“Before I joined the program I knew I wanted to be a nutrition consultant specializing in autoimmune disease, but I had no idea how that would look in practice. There are so many mastermind programs for wellness businesses, but this was the only one that had a concrete breakdown of what I was going to get – and it included everything I needed to turn my vague idea into a business reality.

Working with Erin was an empowering and comforting process. From beginning to end, she made sure I was creating a business I could be proud of. She helped diminish the fear of being a wellness entrepreneur by providing 1:1 coaching and group meditations. She was always easy to reach and presented material in an engaging and intuitive manner. She made sure my website was professional, beautifully edited, and helped me fix any issues that came up along the way.

The Incubator was more valuable than I could have anticipated. I received so much more than a website. I developed a business that I am proud to call my own. Erin took my idea and helped me develop a business that connects me with my clients and shares my truths. This was the best one-stop-shop that I could have asked for to launch my wellness business.


Katie Leblanc of Restoring Autoimmune Health

Let’s jump in and build your business.


Book a time to chat with me. We’ll go over the registration details, I’ll answer any questions you might have, and we’ll make sure we’re a good fit.