Don’t let overwhelm keep you from getting started.

The Wellness Business Incubator is everything you need to get started, now:

  • Business nuts and bolts for building a solid foundation – branding/marketing/messaging workshops, a professional photoshoot, a done-for-you website, and more
  • Tailored one-on-one support for the deep stuff that comes up – because business growth and personal growth go hand in hand
  • A mastermind community of heart-centred entrepreneurs – to combat isolation, stay accountable, and keep the momentum going

It’s made for creatives, wellness practitioners, and helping professionals who want to be involved in the process of creating their business, but want to get started now, without having to become a master of branding, copywriting, web-design, visual presentation, or sales and marketing.

We’ll take the guesswork out of building your business and free up space for you to grow and do your greatest work.

You can be done with wondering where to start, or what’s best for you and your business. You’ll save time and money and get the support you need to build your authentic business.

Get the map and the tour guide.

More than just a blueprint or another self-study program – The Wellness Business Incubator is everything I wished for when I started out.

I’ve learned so much in my career over the past 7 years, first as a Personal Trainer, then Nutritionist & Wellness Coach, and currently as Somatic Therapist. After finishing numerous trainings and being left with a feeling of “What’s next?” I can see exactly what I would have needed as a new practitioner and that’s why I developed this program, to fill the gaps and to streamline the process of getting started.

I’ve designed this program so the business development piece is already done, you just need to fill in the blanks.

When you’re just starting out, it’s easy to get distracted by what everyone else is doing and get sucked into following the crowd. But I don’t want to help you be like someone else,

I want to help you get clear on your vision so you can bring your magic to the world.

This is the program for you if you don’t have the countless hours it takes to DIY but you’re not ready to hire designers, copywriters, strategists, and photographers.

Plus you get live, real-time, 1:1 support every step of the way so you can move through anything that gets in the way of bringing your business vision to life.

I’m Erin Kaufmann

and I’m in the business of helping you get to know yourself better.

I work with people to get in touch with their whole selves so they can not only feel more alive, but also bring their authentic businesses to life.

I’ve been at this for 7 years and I bring a blend of training in different modalities (Somatic Synergy, Somatic Experiencing, Theatre of the Oppressed, Holistic Nutrition, Biochemistry, and Behavioural Psychology), so of course it makes sense that this program is a blend too. 

We’ve been taught that there’s only one way to be successful but that’s simply not true.

You don’t need an ideal customer avatar or to narrow your niche even more.


You can grow your holistic business in a holistic way.

Take it from someone who has taken all the courses, signed up for all the opt-ins and webinars, hired all the people, and been in the masterminds.

I put my business together piece by piece and I wish that I’d had a Wellness Business Incubator to streamline the process when I was just starting out. 

I don't know of any other program that offers such a complete package:

  • Messaging and branding
  • A professional photoshoot
  • Your personalized website created for you
  • Business Therapy (1:1 support that is the antidote to stuckness)
  • A community of like-minded peers to support you in your journey
  • A series of interactive workshops where we do the work together – to help you get clear, focused, and creative

All for less than what it costs to design a custom website.

You don’t have to do this alone.

When I started my business, I had no idea where to begin or how to get the help I needed.

So I dropped thousands of dollars on programs, masterminds, and courses in search of the magic thing that would finally make it all click.

What I really needed was 1 on 1 support to gain clarity and insight, the business know-how to develop a strong foundation, and the support of a community of peers to motivate and inspire me.

What did I believe in, how I was going to bring that gift to the world, and how could I communicate that clearly?

Instead I got stuck with branding before I was clear on my values, marketing before I was clear on my message, trying to DIY a website without a brand or compelling copy, and basically just getting ahead of myself at every turn.


But you can do it differently.

I’ve condensed everything I’ve learned to provide you with the structure and real-time support to get your business started with ease. 

Here’s what’s included:

A done-for-you website

We’ll work on your branding and copy together, then you choose your website theme and style elements from the 4 options provided.

We’ll incorporate your favourite photos from your professional photoshoot (included!) to create a beautiful, cohesive website that represents YOU.

You’ll get:

  • Branding and messaging
  • DIT (Do-it-together) Web copy
  • A text-based logo
  • One of 4 predefined themes and style elements
  • A 5-page mobile-responsive WordPress website designed with Divi
  • A site that’s easy to update and customize if you want to make changes later
  • A domain name and web hosting included for one year

A $1500+ value

1:1 Business Therapy Sessions

This is the antidote to getting stuck.

These sessions can look however you need them to. I’m here to support you whether you need help writing copy, strategizing, setting goals, getting motivated, or unpacking big feelings. The point is, whatever it is you need, you will be well taken care of during this program.

You’ll get:

  • 6 1:1 sessions with me, via Skype
  • 1 hour long, every other week (alternating with the workshops)
  • Continued, individualized support to keep your momentum going

*A regular session day and time must be chosen for the duration of the 12-week program. Sessions must be used during their assigned weeks and cannot be moved to another week

A $600 value

Stunning Professional Photography

Get a professional group photoshoot by the incredible Mikako Chiba Photography, with individualized attention for your mini-shoot.

We’ll talk about branding, styling, and plan your list of shots in advance to make sure your photos capture the essence of you and your business.

You’ll get:

  • 1-2 headshots (perfect for your website header)
  • 5 branded and styled lifestyle shots
  • A database of photos to use on your website or social media
  • 5 custom branded social media images to use on Facebook or Instagram
  • A photoshoot on location in a beautiful home in Vancouver

A $1000+ value

Systems to make your business run smoothly

The bits and pieces you need in place so that you can get started now without worrying about what’s going on in the background.

You’ll get:

  • A basic Calendly account set up and linked to your iCal or google calendar and integrated on your website
  • A 15-min meet and greet option set up on your Calendly so your clients can book in and get to know you
  • A basic mail chimp account and opt-in form, set up and integrated on your website so you can collect emails and build your list
  • A basic template for a contract and waiver for 1:1 consulting
  • Guidance for choosing a payment system and a client relationship management system that fits your needs

A $150+ value

Business Development Workshops + Community Support

Business-building is better together!

You’ll get:

  • 6 group workshops (via Zoom) on Tuesdays from 7-9pm PST, with recordings made available
  • Topics covering messaging, branding, writing web copy, about pages – telling your story, services, sales pages, relationship-based marketing, and getting your first clients
  • Embodiment exercises to get you in-tune and aligned, as well as assignments to help you dig deeper and create material for use on your website and in your business
  • A secret Facebook group for accountability, co-working dates, support with your assignments, and building lasting relationships

A $500+ value

The Vault - an Extensive Resource List for Ongoing Support

Everything you need when you’re ready for the next steps – The Vault is full of vetted tutorials, freebies, support, and specialized resources to keep you on the right track.

The Vault includes resources for:

  • Web design, development
  • Branding and visuals
  • Web copy, sales pages
  • Social media strategy
  • Marketing strategy
  • Virtual Assistants
  • Creating in your business – Free, DIY, and Custom
  • Coaches, Courses, Masterminds, and more
  • Personal development

*The Vault will be updated on an ongoing basis and you can ask for specific resources to be added

A $100+ value

The Wellness Business Incubator is valued at over $3500

It will help you get clear on your values, develop your message, create amazing images, and give you everything you need to get your business started, all for less than what it costs to design a custom website.


You get it all

for one payment of $1775


Payment plans available*:

3 monthly payments of $600


6 monthly payments of $300

*payments are due on the 15th of the month